Tom Kerr

If there’s a regulatory gray area, Tom’s probably already mapping a path through it. Known for his calm, clear-headed approach, Tom helps alcohol businesses tackle complex regulatory challenges, especially in fast-moving areas like ecommerce, trade practices, marketing and advertising, and on-demand delivery.

His clients range from early-stage startups to national brands and tech platforms, and they all get the same thing: practical legal advice that’s built for the real world. Tom has a knack for turning tangled rules into smart, workable strategies, whether it’s launching a multi-state promotional campaign, building a licensing portfolio, or avoiding a tied-house pitfall.

Tom’s practice spans the full spectrum of alcohol regulatory law, supporting clients across the industry—from startups to established brands, on issues in all 50 states. He is particularly experienced in advising technology companies that service the alcohol industry, including e-commerce and delivery platforms, third-party marketing and advertising companies, and payment providers. Tom also brings deep experience in legislative and policy strategy, regularly assisting clients with drafting and negotiating proposed bills and regulations, and advocating for his clients before state legislatures and agencies. Whether guiding day-to-day compliance or tackling complex, cross-jurisdictional issues, Tom offers practical, forward-thinking counsel tailored to each client’s business goals.

Before joining the firm, Tom was a commercial litigator. That background gives him an edge when the stakes are high, and it shows in his thoughtful, risk-aware approach to every project. He’s also a frequent speaker at industry conferences and a steady voice on topics like creative licensing and alcohol ecommerce.

Off the clock, Tom enjoys being outdoors, traveling, catching live music, and cheering on his hometown Denver teams.