Legal Solutions For The Alcohol Industry
From licensing to complex compliance, we help businesses navigate alcohol regulations across all 50 states with practical, business-minded legal counsel.
From Permits To Promotions,
We’ve Got You Covered.
At Strike Kerr & Johns, we don’t just check boxes, we help alcohol businesses move forward. Our team provides specialized legal services across the full regulatory landscape, with clients ranging from scrappy startups to global brands. Wherever you are in your journey, we deliver clear, actionable advice grounded in deep industry knowledge and real-world experience.
Services Built for
Your Business
Licensing & Permitting:
Strategies and support to secure and maintain retail, wholesale, supplier, importer, and other types of licenses and permits nationwide.
Regulatory Compliance & Risk Management:
Ongoing guidance for staying compliant with federal and state laws, including tied-house, marketing, promotions, distribution, and all other regulated aspects of the industry.
Label & Formula Approval:
End-to-end assistance with TTB approvals, label registrations, and trademark filings—so you can go to market with confidence.
Trade Practices:
Smart counsel for compliant promotions, sponsorships, events, and marketing campaigns that align with alcohol laws and agency expectations.
Distribution & Franchise Law:
Strategic support for supplier and distributor relationships, including distribution agreements of all kinds, franchise laws, and dispute resolution.
M&A and Transactional Support
Legal guidance for mergers, acquisitions, leases, and purchase agreements for suppliers, retailers, investors, and other stakeholders.
Industry Agreements and Relationships
Contract support and operational counsel for all types of industry arrangements including production agreements, custom crush and grape contracts, 3PLs, logistics, and more.
Technology Service Providers
Counsel for all types of third party providers, including delivery companies, ecommerce platforms, marketing businesses, and payment providers.
Policy and Legislative Support
Assist clients with achieving policy goals nationwide, including bill drafting and negotiation, and representation before state legislatures and agencies.
Alternative Products
Counsel clients on emerging product categories, including crossover products, non-alcohol brands, and hemp-derived beverages.
Specialized Regulatory Counsel
Expert advisory services for law firms, in-house teams, and California-based businesses navigating complex alcohol law questions.
Tailored Guidance For Every Kind Of Client
From early-stage founders to in-house counsel at major suppliers, we adapt our approach to meet your team where you are, and help you get where you’re going. Whether you’re building, expanding, or evolving, our legal insight is always focused on impact.
Who We Work With…
And How We Help
We work with businesses across the alcohol industry—from household names to brand-new ventures. Whether you’re navigating California’s unique regulations or scaling a national business, we tailor our guidance to your needs, goals, and team.
Established Alcohol Brands & Suppliers
Trusted legal support for ongoing compliance, licensing, contracts, and expansion strategy.
Startups & Emerging Businesses
Straightforward, proactive guidance to help new alcohol ventures launch and grow with confidence.
Alcohol-Focused Tech Companies
Specialized counsel for ecommerce platforms, delivery services, and other tech providers operating in the alcohol space.
California Alcohol Retailers
In-depth licensing and regulatory support for all types of retailers — from grocery and liquor stores to restaurants and bars, navigating California’s complex regulatory environment.
Investors & Advisors
Clear, focused insight into alcohol regulations for better decision-making around deals, partnerships, and growth opportunities.
Law Firms & Legal Teams
Strategic co-counsel and referral support from attorneys who specialize exclusively in alcohol law.
For larger clients, we often collaborate directly with in-house counsel. For smaller companies, we work closely with founders and owners. Either way, we communicate with precision, clarity, and real-world understanding—always focused on results.
